FERD

Farmer Empowerment & Rural Development

 

Strengthening Dairy Communities. Enriching Rural Livelihoods.

At SRI MAHALAKSHMI DAIRY PRIVATE LIMITED b/of Aroma Group of Companies, we firmly believe that the foundation of a successful dairy business lies in the prosperity of its farmers. Every litre of milk that reaches our processing facilities represents the dedication, hard work, and trust of thousands of dairy farming families. Therefore, supporting farmers is not merely a procurement activity—it is a long-term commitment to rural development, sustainable agriculture, and inclusive economic growth.

For more than five decades, Aroma Group has built a robust and farmer-centric dairy ecosystem that connects rural milk producers directly with modern dairy infrastructure, ensuring fair returns, technical support, and sustainable livelihood opportunities.

Today, Aroma proudly supports 35,000+ dairy farmers across Tamil Nadu through an extensive milk procurement network that spans multiple districts and rural communities.

 

A Strong Rural Dairy Network

To ensure seamless milk collection and efficient supply chain management, Aroma Group has established an extensive network of Milk Chilling Centres and Collection Infrastructure across key dairy-producing regions of Tamil Nadu.

 

Major Procurement Regions

Coimbatore
Tiruppur
Erode
Salem
Namakkal
Dharmapuri
Karur

Through this integrated procurement network, Aroma ensures that milk produced in villages reaches processing facilities quickly while maintaining the highest standards of freshness, quality, and food safety.

 

Network Highlights

✔ Supporting 35,000+ Dairy Farmers

✔ Operating 3,000+ Village Milk Collection Centres

✔ Appointed 3,000+ Authorized Farmer Collection Representatives

✔ Extensive Rural Milk Procurement Infrastructure

✔ Daily Transparent Milk Procurement System

✔ Direct Farmer Payment Mechanism

✔ End-to-End Traceability and Quality Assurance

 

Empowering 35,000+ Dairy Farming Families

Our farmer engagement model is designed to create sustainable income opportunities while enhancing farm productivity and milk quality.

By partnering directly with farmers, Aroma provides a reliable and transparent procurement platform that eliminates market uncertainty and ensures regular income generation for rural households.

 

Our Farmer Support Framework

 

Assured Milk Procurement

Farmers benefit from a guaranteed market for their milk throughout the year. Our extensive procurement network ensures uninterrupted milk collection regardless of seasonal fluctuations, helping farming families maintain stable cash flow and financial security.

 

Transparent and Fair Pricing

Milk procurement is conducted through scientifically calibrated testing systems that evaluate Fat and SNF content, ensuring farmers receive fair compensation based on milk quality. Transparent pricing mechanisms foster trust and long-term partnerships.

 

Timely Payments

Aroma follows a disciplined payment system that ensures prompt and reliable payments, enabling farmers to manage their household and farm expenses effectively.

 

Strengthening Rural Entrepreneurship

One of Aroma’s most impactful initiatives is the establishment of a decentralized milk collection ecosystem through the appointment of 3,000+ Authorized Farmer Collection Representatives, who serve as vital links between dairy farmers and the company. These representatives are provided with competitive remuneration and sustainable livelihood opportunities, enabling efficient milk procurement while strengthening rural economic development.

These representatives serve as vital links between dairy farmers and Aroma’s procurement network.

Their responsibilities include:

• Coordinating milk collection activities.
• Conducting preliminary quality checks.
• Supporting farmer enrollment.
• Maintaining procurement records.
• Facilitating communication between farmers and the company.
• Promoting good dairy farming practices.

This initiative has generated thousands of rural entrepreneurship opportunities while strengthening local dairy economies.

 

Village Milk Collection Centre Development

Aroma has established more than 3,000 Village Milk Collection Centres across rural Tamil Nadu, making milk procurement accessible even in remote farming communities.

These centres provide:

• Convenient milk collection points.
• Quality testing facilities.
• Digital procurement systems.
• Transparent milk measurement.
• Data-driven farmer records.
• Efficient milk transportation logistics.

The extensive network reduces transportation challenges for farmers and minimizes milk spoilage, ensuring maximum value realization.

 

Animal Health & Veterinary Support

Healthy cattle are essential for sustainable dairy farming. Aroma continuously supports dairy farmers through various animal welfare and livestock development initiatives.

 

Key Support Activities

• Preventive healthcare awareness.
• Vaccination campaigns.
• Deworming programs.
• Animal nutrition guidance.
• Veterinary consultation support.
• Disease prevention education.
• Livestock productivity improvement programs.

These initiatives help improve animal health, milk yield, and overall farm profitability.

 

Breed Improvement & Productivity Enhancement

Aroma actively promotes scientific dairy farming practices that enhance milk productivity and improve livestock genetics.

 

Focus Areas

• Breed improvement programs.
• Artificial insemination awareness.
• Reproductive health management.
• Scientific dairy farming practices.
• Livestock productivity enhancement.
• Sustainable herd management.

These interventions contribute to increased milk production and improved farmer incomes.

 

Cattle Feed & Nutritional Development

Proper nutrition is critical to maintaining healthy and productive dairy animals.

Aroma supports farmers through educational initiatives focused on:

• Balanced feeding practices.
• Mineral supplementation.
• Green fodder cultivation.
• Silage preparation techniques.
• Nutritional management programs.
• Scientific feeding schedules.

These practices improve milk yield, animal health, and farm efficiency.

 

Farmer Training & Capacity Building

Continuous learning is essential for modern dairy farming. Aroma regularly conducts farmer development programs designed to build technical knowledge and improve farm performance.

 

Training Areas

• Clean Milk Production Practices.
• Hygienic Milking Techniques.
• Animal Health Management.
• Feed and Nutrition Management.
• Dairy Farm Economics.
• Sustainable Dairy Farming.
• Milk Quality Improvement.
• Climate Resilient Farming Practices.

Thousands of farmers benefit annually from these knowledge-sharing initiatives.

 

Promoting Sustainable Dairy Farming

Aroma is committed to building a sustainable dairy ecosystem that balances economic growth with environmental responsibility.

 

Sustainability Initiatives

• Water conservation awareness.
• Renewable energy adoption.
• Sustainable agriculture promotion.
• Waste utilization practices.
• Climate-smart dairy farming.
• Environmental stewardship programs.

These efforts help create resilient farming communities capable of adapting to future environmental challenges.

 

Women Empowerment in Dairy Farming

Women play a crucial role in dairy farming operations. Aroma actively supports women’s participation and leadership within the dairy value chain.

 

Key Initiatives

• Women dairy farmer development programs.
• Entrepreneurship opportunities.
• Financial literacy awareness.
• Skill enhancement training.
• Leadership development initiatives.

By empowering women, Aroma contributes to stronger rural households and more resilient communities.

 

Creating Long-Term Rural Prosperity

Beyond milk procurement, Aroma views itself as a partner in rural transformation. Our farmer-centric approach is designed to improve livelihoods, create employment opportunities, strengthen local economies, and ensure the long-term sustainability of dairy farming communities.

Through our network of chilling centres, collection centres, farmer representatives, and technical support systems, we continue to bridge the gap between rural producers and modern consumers.

 

Our Commitment

“By the Farmer. For the Farmer. For the Future.”

At Aroma Group, our mission extends beyond producing high-quality dairy products. We are committed to empowering farmers, strengthening rural communities, promoting sustainable agriculture, and creating shared prosperity for future generations.